KOKKO
2020KOKKO is a Vancouver-based fashion retailer and a sub-brand of Leisure Center, created to engage a younger audience through a sharper spatial and editorial presence. While Leisure Center emphasizes scale and museum-like elegance, KOKKO operates with focus and selectivity — maintaining visual affinity through shared principles of restraint, clarity, and structural elegance.
The identity expresses this curatorial mindset through a logotype formed by mirroring the third “K,” creating a subtle structural shift that reflects the philosophy of choosing less but choosing well.
An extended color system introduces blue for apparel, orange for jewelry, and red for footwear — injecting energy while organizing categories with clarity. The logo moves fluidly across these color fields, reinforcing KOKKO’s selective, youth-oriented attitude.
Role: Art Director & Designer
Creative Director: Ting Chung