FREY BIKE
2022FREY BIKE is a performance-driven eBike company with manufacturing and engineering based in China. With a strong technical foundation and a mature product system, FREY set out to enter the North American market with a digital presence that clearly communicates its brand values, product philosophy, and performance advantages.
AllValue led FREY BIKE’s North America–focused rebrand and the design of a new e-commerce website. Building on FREY’s existing product classification system, we translated its complexity into a clear and intuitive digital structure.
The product range was organized into three distinct categories, each representing a specific riding philosophy and use scenario. For each category, we developed a dedicated series name and narrative, helping users quickly understand both functional differences and the experience each series is designed to deliver.
The website acts as a bridge between brand and product. Through clear hierarchy, focused storytelling, and bold visual language, the platform presents FREY as a cohesive brand while enabling confident navigation of its product ecosystem.
Role: Web Designer
Developer: Jason Jia
Brand Strategist: Mo Zhou
Marketing Specialist: Sophia Jiang