index


1 DIRECTOR 50 POSTERS

2025

An annual poster exhibition showcasing 50 curated posters, celebrating a featured director’s body of work through the perspectives of designers. For our first year, we will be collaborating with the New York Film Festival’s Director Retrospective program to feature David Lynch.

Brand Identity / Festival Identity / Art Direction / Curation Strategy

For our first year, we’re honored to partner with the New York Film Festival’s Director Retrospective program. 
We’re featuring a visionary filmmaker who is no longer with us, but whose work continues to shape modern cinema: David Lynch.
David Lynch’s films immerse us in surreal imagery, psychological mazes, and a world that feels familiar, unsettling, and sometimes even strangely warm. These contradictions in his films are often symbolized through colors, especially red and blue.
These two colors lead us to the identity and curation of this year’s exhibition.
Blue drags us into the internal world of dreams, the subconscious, and fragmented identity. Red exposes the external world, marked by repression and the tension hiding beneath societal norms. These two color zones are further divided into four narrative chapters, which crisscross around the central wall.

GAOPING HU


Gaoping Hu is a multidisciplinary designer passionate about building dynamic systems and strategies that help brands and products foster inspiration and connection.

more

LINKS


→ Instagram
→ Linkedin

pricehu233@gmail.com